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23.5.2023
Ing. Ladislav Luka, Fuel expert

Driver Retention - The Best Way to Keep Your Fleet Moving

Employee retention and engagement is a key factor to the success of any business, and the trucking industry is no exception. Driver retention is one of the biggest challenges faced by commercial transportation companies. It is very difficult to recruit experienced, reliable truck drivers. Keeping these drivers happy and on staff is vital for making sure that your fleet is operated by employees who know what they are doing and where they are going.

Driver Retention - The Best Way to Keep Your Fleet Moving

So how can your business improve employee retention, and why is this issue so crucial to your success? In this article, we will discuss why keeping your drivers content can help save your company time and money, what drives employee retention, and how you can keep your drivers happy and loyal.

What is driver retention, and why is it important?

What is employee retention? Simply put, it is the ability for a company to keep its current staff from quitting or finding other jobs. This is not always an easy task, as there are many factors which affect an employee’s decision to stay with their current employer. However, as you will see below, job retention can have huge effects on the overall success of a business.

The first reason why employee retention is so important to trucking companies is cost. Recruiting, hiring, and training new drivers is expensive. There are costs associated with advertising job openings, screening and interviewing candidates, and providing the necessary training. When a company is able to retain its employees, the resources which would be spent on these costs can be used elsewhere.

Drivers who have been with a company for a long time are also typically more efficient and productive. Familiarity with company policies, procedures, and equipment reduces the time spent on training and bringing all of your employees up to speed. Experienced drivers also tend to have much better safety records, and are less likely to be involved in accidents. This can save money on legal fees and insurance costs.

A third reason why transportation businesses should concern themselves with driver retention is company reputation. Low driver retention rates can make a company appear unprofessional and unstable. Being able to keep a team of knowledgeable drivers on staff not only helps attract better drivers for your fleet, but also more clients. After all, customers prefer to know that their shipments are being handled by drivers who have been able to deliver in the past.

Employee retention benefits are worthy of consideration for any company looking for ways to improve their success. Next, we will talk about some of the common reasons why drivers choose to leave their jobs.

Common reasons why drivers choose to leave their jobs

There are many reasons why a driver might choose to leave their current job. Low pay is often cited as the main reason, as some drivers feel they are not compensated well enough for the time and effort they put into their work. A lack of job security also plays a role, as drivers are afraid they might be let go if a company experiences a downturn in demand.

Drivers often spend many hours on the road, which can be mentally and physically exhausting. They are also asked to be away from family and loved ones for long periods at a time. Poor working conditions such as uncomfortable sleeping quarters, inadequate restroom facilities and unsafe working conditions also have a negative impact on a driver’s overall wellbeing.

Another factor affecting driver retention is a lack of career advancement opportunities. Many drivers can feel like their career options are limited. If they aren’t interested in taking on a management or other position within the transportation and logistics industry, drivers may feel like they don’t have the ability to work toward a better future.

Now that you understand why driver retention is important, and the common reasons drivers choose to leave a company, let us look at some strategies for keeping your employees happy and productive for the long haul.

Tips for improving driver retention rates

The trucking and transportation industry is currently experiencing increased demand. Global supply chain issues combined with increased retail sales have made it difficult for shipping and logistics companies to meet this demand. Reliable and experienced drivers are in short supply, which makes retention more important than ever. 

We’ve covered the benefits of keeping good drivers on staff, and looked at the common reasons why these drivers choose to leave their employers. But what steps should a company take to improve retention? Here are some truck driver retention strategies which can help keep your best assets behind the wheel.

  1. Compensation - Offering competitive compensation can help you attract and retain top talent
  2. Clear communication - Providing and soliciting feedback, and addressing concerns promptly can help employees feel invested and help build loyalty
  3. Adequate rest and time off - Burnout and fatigue are common reasons why drivers leave. Providing time off and allowing them to rest can help prevent this
  4. Safe working conditions - Well maintained safety equipment and comfortable sleeping quarters can improve working conditions and quality of life
  5. Professional development - Offering training programs and career advancement opportunities can help drivers feel valued and connected to the company
  6. Recognition and appreciation - Recognizing and rewarding top performers can help boost employee morale and incentivize commitment to the job
  7. Employee engagement - Drivers who feel connected to a company’s mission and goals tend to feel a stronger sense of loyalty

These are just a few of the ways in which company culture and a focus on keeping drivers satisfied can help with employee retention. While some of these tips might require time, effort and money, the value of having an experienced team of reliable drivers is worth the cost over time.

Eurowag helps keep drivers happy and on the road

Eurowag has the tools to help you maintain your most valuable assets - your drivers. Our Fuel Cards allow for cashless transactions, which are safer than carrying large amounts of cash and require less receipt keeping. We also offer card lock and geolocation for lost or stolen cards. Our partner network provides access to 15 000+ conveniently located petrol stations throughout Europe.  Route planning with the Eurowag app and client portal facilitates more efficient travel, with less time spent stuck in traffic. These are just a few of the ways Eurowag is helping you keep every vehicle in your fleet moving, and putting a smile on the face behind the wheel.

Contact us today to learn more about how Eurowag helps the best transportation companies hang on to their best employees!

Find out how to improve driver retention rates for your fleet